Jehad Jem
Making Money for Local Service Based Business Owners by generating leads through Google Ads | Web Analyst | GA4 & GTM Conversion Tracking Specialist
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December 1, 2023
13 things that destroy ad copy in Google Ads (do these if you want your CTR to drop):
1. Spam keywords in every headline
2. Don't use extensions (ok, assets)
3. Don't include urgency & scarcity
4. Don't use keywords in headlines
5. Use fake scarcity and urgency
6. Give people multiple options
7. Try to sound really clever
8. Don't include social proof
9. Don't use ad customizers
10. Don't use CTAS
11. Don't use USPS
12. Try to be fancy
13. Never test
Bonus: focus on why you want to make money.
Never focus on the benefits for your customers.
That's how you destroy your ad copy and CTR!
Obviously, do exactly the opposite.
What's your best tip to write bad ads? ;)
#googleads #googleadsexpert
December 1, 2023