15 things that destroy Google Ads data (incorrect conversion tracking setups):
1. Duplicate conversions
2. Relying on GA4 data only
3. Not tracking profit (ecom)
4. Inflating data with NCA goals
5. Not debugging every 3 months
6. Not splitting up brand/non-brand
7. Using irrelevant micro conversions
8. Slow tag load times (tag Server-Side)
9. Not using third-party attribution tools
10. Too long or short atrribution windows
11. Not understanding advanced tracking
12. Not enriching data with extra insights
13. Not tracking anything at all (it happens)
14. Not using offline conversions (lead gen)
15. Overreporting view-through conversions
Crystal-clear data and a solid conversion tracking setup should be your top priority.
Whoever has the most high-quality data, wins.
What would you add to the list?
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