₹29.76 CPA over 14 days? The average is a strategic lie.
We hit 186 Conversions, but the high average is heavily skewed by the mid-period slump (see graph).
Pro-Tip: Never let a historical average after a major issue dictate strategy. Focus solely on the sharp, profitable recovery trend (Nov 26-28) as your true new baseline. The past is fixed; the future is optimized.
Do you base strategy on averages or recent trends? 👇
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