5 Google Ads Mistakes to Avoid for Success ✓✓Ignoring Conversion Tracking: Without proper conversion tracking, you won't know if your ads are actually generating valuable results. Set up conversion tracking to measure key actions like sales, leads, or signups. √√ Targeting Too Broadly: Casting a wide net may seem appealing, but targeting too broadly wastes ad spend and reaches irrelevant audiences. Narrow your targeting to focus on users who are most likely to convert. ✓✓Reliance on Exact Match Keywords: While exact match keywords offer precise control, they can limit your reach. Utilize a mix of match types, including phrase and broad match, to capture more relevant searches. ✓✓Neglecting Negative Keywords: Negative keywords prevent your ads from showing for irrelevant searches, saving you money and improving relevance. Regularly add negative keywords to refine your targeting. ✓✓Lack of Ad Copy Testing: Don't assume your first ad copy is the best. Experiment with different headlines, descriptions, and calls to action to identify the most effective combinations. What do you think 🤔? #googleads #googleadvertising #ads