Ad Campaigns by Zip Code
I like to do my campaigns by zip code. You can use the entire city or county name if you live in a small market and don’t have many searches for a particular zip code. Whichever is most relevant.
✅Setting Your Budge
Use what is most comfortable for you. I typically see Google leads cost agents between $10-70 per lead. Usually, the smaller the market, the less expensive the leads cost. This will be a trial-and-error thing. It also depends on how well your landing page converts. The cost per lead will be higher if the site isn’t compelling enough.
Do you understand?
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