Jehad Jem
Making Money for Local Service Based Business Owners by generating leads through Google Ads | Web Analyst | GA4 & GTM Conversion Tracking Specialist
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October 17, 2023
Ad Tips
But that means that the words you choose are even more critical.
1. Choose a Target Market
The first step is to choose your target market.
Are you trying to attract buyers? Home sellers? Both?
Your ad should be tailored to speak directly to your target market.
For example, if you’re targeting home sellers, your headline might be something like this:
Sell Your Home Fast for Top Dollar
If you’re targeting buyers, your headline might be:
Find Your Dream Home Now
You can get even more specific. Are you targeting people who are in a hurry to sell their homes? Or maybe you’re targeting people who are first-time homebuyers?
Whatever the case, knowing who you’re targeting with your ad — and writing your ad to be relevant to those specific people (see our next point) — will make your ad far more effective than it would be otherwise.
Here are some examples of target market ad copy…
October 17, 2023