B2B Paid Media: Are You Asking the Right Questions? Many B2B marketers fall into the trap of seeking "feel-good" metrics instead of revenue-generating outcomes. We ask questions like: "How can I increase my CTR?" "How can I improve my Quality Score?" "How can I get more budget?" While these seem positive, they focus on internal optimizations, not real impact. A 5% CTR boost or a +7 Quality Score sounds great, but does it translate to more sales? Instead, shift your focus to questions that drive actual business results: "How can I reduce my CPL?" (Lower cost per lead = more qualified leads for the same budget!) "How can I increase my CVR?" (Higher conversion rates = more leads turning into customers!) "How can I reallocate my budget for maximum impact?" (Optimizing spend = stretching your budget further!) Asking the right questions leads to opportunities, sales, and profits. Think beyond vanity metrics and focus on: A 10% decrease in CPL leading to a 10% increase in leads. A 5% CVR increase and a £10,000 MRR boost. 30% less wasted media spend. Remember: Distraction is easy, but success rewards those seeking the right solutions. Good questions are often harder to answer, but they're worth the effort. P.S. What questions do you ask when optimizing your paid media campaigns? Share your insights in the comments below! #B2BMarketing #PaidMedia #Optimization #RevenueFocus #AskTheRightQuestions