Clint question: Should I do SEO, run PPC ads, or both?
Both things are important for the growth of the website. The website needs traffic in order to have the conversion and sales, the sources could be anything.
Search engine optimization should always be done when you working on long-term goals, you have to create good quality content with backlinks (If possible), the more quality you will push through your content, the more you will get ranking and hence the relevant traffic will follow.
PPC ads are effective and provide immediate results as compared to SEO, these also required the strategies of running a campaign on Facebook and Google, you have to learn about audience testing, which means running ads and gathering data to make the algorithm target the interested people for the website, Which required the budget to spend to keep running.
If you have the budget you can run PPC ads for introducing your website to the audience and get some traffic which increases the indexability of the website.
repost if this helps you
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