Do you exclude exact-match variations from broad-match keywords in Google Ads? Not excluding exact-match variations of your broad-match keywords is a surprisingly common oversight. Your are probably familiar with broad-matches recent rise to prominence. Combined with automated bidding broad-match can be a game changer. Yet precision and relevance is still your greatest ally with Google. Add the exact-match variations of your keywords should already be in their own ad groups. So you can add the negative exact-match variations to their corresponding broad-match counterparts. This creates a laser-focused ad campaign. Where only your intended, specific broad-match keyword triggers your ad. This gives you: 1. Cost Control: Ensure your ad only appears for the most relevant queries, saving your budget for high-value clicks. 2. Reduced Competition: Specify which broad-match keyword triggers your ad, reducing competition and leading to cost savings. To implement this simply identify your broad-match keywords. Use the ads editor to add them as negative keywords on exact match. And bobs your uncle! This will boost the efficiency and performance of your search campaigns significantly. P.S. 💬 How do you use negative keywords specifically? #googleads #ppc #advertising #ads