EMBRACE THE MOBILE REVOLUTION
You may argue that people aren't buying houses on their smartphones, but mobile searches are gaining ground in all sectors of the economy. Your website must be responsive to the device being used to view it.
Going mobile is crucial for your real estate digital marketing plan because of the rise of mobile property applications like Love Your Postcode, Zoopla, and OnTheMarket, which account for 77% of customers who use portals to search for houses.
Your content needs to be mobile-friendly and visually compelling, and your website needs to be adaptive to whatever device it’s being viewed on. This impacts every element of your web design, from font size and background coloring through to optimized paragraph lengths.
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