Everyone says 'Start posting on LinkedIn' But no one tells you what to post. Here are 3 steps you need to develop a solid content strategy: 1. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 𝐩𝐮𝐫𝐩𝐨𝐬𝐞: ➔ What do you want to be known for? ➔ What is your desired outcome? ➔ Define your niche and what value are you providing them? Understanding your perspective and desired outcomes is crucial to branding yourself successfully. 2. 𝐊𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐩𝐢𝐥𝐥𝐚𝐫𝐬: ➔ Educate ➔ Entertain ➔ Inspire Selecting one will help you funnel your content and build a foundation for your LinkedIn posts. Choose the pillars that align with your purpose and niche, and make sure to include a variety of content types within each pillar. For example, if you're using the Educate pillar, you can write long-form articles, create short-form videos, or share infographics. 3. 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐚𝐥𝐞𝐧𝐝𝐚𝐫: ➔ Plan ahead ➔ Schedule your posts ➔ Use tools like Agorapulse, Buffer, Later Bring your strategy to life by organization. And no matter how far ahead you plan, don't forget to adapt as you go. Understand what your audience is responding to. Give them more of it. --------------------------- And remember - the goal of your LinkedIn posts is to build your personal brand, so make sure your content is authentic. 💫 . . . #linkedintips #personalbranding #contentstrategy #contentpillars #linkedinmarketing