Jehad Jem
Making Money for Local Service Based Business Owners by generating leads through Google Ads | Web Analyst | GA4 & GTM Conversion Tracking Specialist
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October 17, 2023
Geo-Targeting Your Real Estate Google Ads
We talked about keyword targeting.
Now let’s talk about “geo-targeting” — this is just your location-based targeting, so you’re only showing ads to people who live in your target market.
On that note, there’s some good news and bad news.
The bad news is that real estate companies can no longer target their Google Ads by zip code (due to a privacy update). This functionality used to exist and made targeting a specific city area very easy.
The good news is that you can still target by a distance radius. You’ll need to choose a specific point on the map (an address) and then decide on the radius from that point that you want to target — 1, 5, 10, or 20 miles. For example, this is a map targeting two one-mile radiuses.
October 17, 2023