Google Ads Terminology? learn secret👇 Keywords: These are the words or phrases people type into Google Search that trigger your ad to appear. When setting up an ad campaign, you’ll pick a list of keywords that you think people might search for when they want what you offer (and don’t worry: we can help). Bid: This is the maximum amount you’re willing to pay when someone clicks on your ad. (Since, with Google Ads, you don’t pay to show up — only when someone clicks on your ad to visit your site or call you.) Quality Score: This metric tells you how relevant your keywords are to your ad and your landing page (i.e., the webpage where people will be taken when they click your ad). A good Quality Score can lower your bid costs and improve your ad rank in the search results. Ad Rank: This metric helps determine where your ad will show up relative to other ads when it’s triggered to appear on Google. Your rank is determined using your bid, quality score, and other factors. CPC (cost-per-click): The actual amount you pay when someone clicks on your ad. (You don’t necessarily spend your entire bid price for every click — that sets up a range of possible costs-per-click you might pay.) Conversion: A conversion occurs when someone who has clicked your ad takes another action you’ve designated important — like making a purchase, signing up for a newsletter, or calling you. Follow for more Jehad Jem #realestate #estate #realtor #realestateagent #realestateinvestor #googleads #ads #googleadsense #googleranking