Jehad Jem
Making Money for Local Service Based Business Owners by generating leads through Google Ads | Web Analyst | GA4 & GTM Conversion Tracking Specialist
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January 7, 2024
Google display Ad costs
Like the Google search network, the Google display network runs on a live auction system. When you’re eligible for a given ad unit—according to your targeting parameters—you’re entered into an instantaneous auction with the other eligible advertisers. Google determines your ad position and cost per click based on your Ad Rank, which it calculates using your maximum CPC bid and Quality Score.
Often, your actual cost per click is lower than your maximum CPC bid. When all is said and done, you pay the minimum amount of money required to outrank the advertiser in the position directly below yours.
According to us, the average CPC on the Google display network is $0.63. For comparison, the average CPC on the search network is $2.69—more than four times greater. That’s because search network clicks are generally more valuable, as we discussed earlier.
#googleads #advertising #ads
January 7, 2024