Hey Real Estate Agent you must know
Facebook Ads for real estate best practices
Optimize for mobile📱
Your ads should look great across all devices, but it’s especially important to ensure they’re mobile friendly. 76% of buyers use a mobile device — phone or tablet — to look for listings and agents, with Millennials doing so twice as much as older generations.
First off, ensure you’re using the correct Facebook ad image size. Then, consider mobile behavior.
For example, 85% of mobile users watch videos with the sound off. Ensure you have captions for any spoken content (which also makes your content more accessible), or create video ads that don’t rely on sound to get your point across.
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