How Does Google Ads Work? Listen boss (for you☕) then see 👇 Google Ads is perhaps the most popular way for a real estate professional to start PPC advertising. This is because, as the most widely-used search engine, Google has a huge impact on the real estate industry. It’s a popular tool for buyers and sellers to look at listings, and real estate agents in their area will get you the best results for your ad campaign. Google advertising with PPC works as a bidding system. Each user sets up a bid on a particular keyword. Then, the Google algorithm decides which keywords to show a user whenever a user searches for that term. That decision is reached by various factors, including how well your landing page is set up and optimized for a straightforward user experience, how relevant the keyword is in your ad, the quality of the ad copy itself, and Google’s quality score for your ads. This quality score is based on your click-through rate, conversion rate, landing page design, and relevance to the searched keyword. But most importantly, keyword research will be essential to creating the perfect ad campaign. The keyword research process should also be ongoing because the terms that your target audience is searching for change over time. Use a keyword research tool to create a list of possible keywords that your ad can rank for. Then, go back and update this list at least every month to make sure you have the best chance of reaching your audience. Let's discuss Jehad Jem #ppc #ppcadvertising #googleads #ads