How to handle high CPC costs on Google Shopping ads when using tROAS bidding? Reining in CPCs for Profitable Shopping Campaigns Having trouble with excessively high cost-per-click values on your Google Shopping listings? If you're using target return on ad spend (tROAS) bidding, those aggressive clicks could be eating heavily into your margins despite conversions rolling in. First, recognize that tROAS instructs Google to maximize conversion value regardless of CPC. So you may simply need to pull back the target (currently set too high). Try reducing it until you land on an acceptable ad spend for each transaction. Next, revisit both campaign and ad group settings. Can you restrict the audience to warmer leads more likely to convert? Are there any dayparting or device adjustments possible based on analytics? Check search terms not triggering ads too and consider adding negatives to block irrelevant traffic. The goal is guiding Google toward high-quality users where your money goes further. Additionally, upload all recent sales data. The improved machine learning will better correlate bids to customers likely to hit your tROAS, dropping inflated CPC outliers. Follow up by testing both standard Shopping campaigns with manual CPC bids and lower-funnel campaigns with max conversion value bids. See if these drive down costs without tanking conversion volume. With some strategic tweaks, you can maintain conversions while squeezing CPCs for optimal returns. Let me know if you have any other PPC challenges!