How to reduce wasted ad spend today (7 easy optimizations):
1. Use portfolio bid strategies with CPC caps
2. Exclude irrelevant pages from DSA & pMax
3. Set your content inventory type to limited
4. Exclude all converters from retargeting
5. Exclude kids channels (account level)
6. Exclude all mobile app placements
7. Add negative keywords (duh)
Most of these might sound obvious, but it's the obvious things that have the biggest impact.
PS Want to take your Google Ads skills to the next level?
#googleads #googladexpert