How Will I Know If My Google Ads Will Be Successful
Most businesses can’t wait around for several months to start seeing results but finding those early signs of success can make it all worth it. Although the first few weeks can feel slow, most campaigns will not see many, if any, leads until 2-4 weeks into the campaign. So, if you’re seeing a low initial conversion rate, don’t panic. Remember that Google is still learning about your campaigns in the first few weeks. Meaning if results are low, try not to be tempted by making major changes. Patience is key.
You will start to see some measurable results in the first month of running your advertising campaigns. First, take a look at your Ad Groups, not your campaigns. How many clicks have they received? If you’re seeing 15 clicks or more per ad group, then you are on the correct track. If you’re not even close to 15, you need to prepare yourself for some major changes in month two.
Once you’ve determined where you are with your ad groups, start digging into your keywords. In the first month, you should be getting 200-300 clicks total from all your keywords. If you’re not seeing results at that level, it’s not too late to get on the right track, but it will require you to do a little investigative work. You’ll have to analyze your keywords to make sure you’ve optimized keyword targeting.
If you’re not seeing quality scores in the keyword tab, now is the time to edit your columns to show Ad Relevance, Quality Score, and Landing Page Experience. If you’re not ranking well in these categories, you need to focus on this in your optimization stage.
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