If you want to stand out from the other 930 million people on LinkedIn... start by OPTIMISING YOUR PROFILE.
👀 I saw someone say recently “posting great content without an optimised profile is like handing out beautiful flyers to an empty shop”.
I can’t remember who said it, but they hit the nail on the head.
If you're bringing people to your profile but when they get there it's not clear what you do, you'll likely miss out on leads, job opps, clients, followers.
SO......
➡ Follow these 7 steps for a quick & effective profile refresh:
1. Update your headline - a simple structure to use: “I help [abc] do [xyz]”.
2. Create a cool banner (Darren Pallatina gives the best guidance)
3. Use an up to date profile pic
4. Turn on Creator Mode and add your ‘talks about’ hashtags
5. Add a CTA to the top of your profile
6. Turn on your featured section
7. Revamp your ‘About section’ - Use short sentences and bullet points.
Personal branding friends - what did I miss?
#personalbranding #linkedingrowth