I’m excited to share my latest Google Ads learning project—and this time around, it's focused on those looking to sell their Mac online.
Here’s what I’ve been working on:
Identifying high-intent keywords that match how people actually search when selling Macs
Comparing short-tail (like “sell Mac”) vs. long-tail searches (like “best place to sell used MacBook Air 2020”) to balance reach and relevance
Structuring campaigns that align search intent with effective match types (broad, phrase, exact)
If you’re curious, here’s the snapshot of my keyword research so far:
Google Sheet: https://lnkd.in/grq2pySg
And here’s the landing page I’m optimizing:
Website: https://lnkd.in/gSv5iEpR
I’m sharing this because learning in public helps me stay motivated and opens the door to valuable insights from professionals—and I’d love your thoughts.
👉 If you’re experienced with keyword strategy or running Google Ads, what’s one tip you’d share to improve relevance or user alignment in campaigns?
#GoogleAds #PPC #KeywordResearch #DigitalMarketing #LearningByDoing