Jehad Jem
Making Money for Local Service Based Business Owners by generating leads through Google Ads | Web Analyst | GA4 & GTM Conversion Tracking Specialist
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October 18, 2023
Keyword Research
Once you have your direction plan, it’s time to research your market, intent keywords, and competition.
Define your target customer — Most agents likely have an idea, but newer agents might need to take the time to create a customer avatar.
Define your target locations — You can target locations down to a mile radius for the real estate industry. Google removed zip code targeting for “housing” in 2020.
Build your initial keyword list — Use resources such as Google Ads Keyword Planner, SEMRush, and Ubersuggest.
Identify keywords to block — Called negative keywords, adding these in will help block your ads from showing for the wrong searcher.
Sort keywords and identify customer intent keywords vs. research keywords — Research keywords might be on the edge, so be careful when choosing them. You must monitor those to make sure they’re not eating up your budget.
Organize your keywords into categories — For example:
Category: Sell My House
Category: Realtors in My Area
Category: Sell Your House with an Agent
This will help you build your ad groups around your keywords while staying organized.
October 18, 2023