Make it Relevant to The Search
The next step is to make your ad relevant to the search.
Remember, people only see your ad when actively searching for something related to your services.
That means you must ensure your ad speaks directly to their needs, wants, and desires.
For example, if someone is searching for “homes for sale in Dallas,” your ad should be relevant to that search.
Don’t try to be too clever with your headlines. Relevancy is key.