My #1 tip for B2B marketers heading into 2024: Get back to basics.
• Talk regularly with ICP customers and prospects
• Use text to solve painful problems
• Publish useful and interesting content daily
• 80% to proven channels and strategies Spend
• Give 20% to test high-stakes experiments
• Prioritize one revenue-based North star
• Master storytelling and copywriting
• Develop your unique point of view
• Market your ICP Be the hero of The biggest mistake B2B players make is to complicate marketing.
Players are getting to the core of the fundamentals that their competitors neglect.
Want to be an A player in 2024?
Make learning the basics a priority.