My Secret Google Ads Strategy for Dentists That Actually Works Most dentists believe that spending more money on Google Ads will bring more patients. But after running and testing many campaigns, I learned that it’s not about spending more — it’s about spending smarter. Here’s what really works for my clients: 1. Focus on people with real intent. Instead of targeting everyone, I focus on people searching for treatments like “teeth whitening near me” or “emergency dentist open now.” These people are ready to book, not just browse. 2. Use location-based keywords. Adding your city or area name changes everything. “Dentist in Dublin” performs 10x better than just “dentist.” 3. Track everything. Without tracking calls or booking forms, you never know which ad is actually bringing new patients. I make sure every ad is measured and optimized. 4. Stop guessing. Many clinics waste money running broad ads. The key is to solve specific problems — not just promote “general dentistry.” One of my clients cut ad costs by 40% but started getting double the new patients — all by applying this approach. If you run a dental clinic and want to bring in consistent new patients through Google Ads, I’d be happy to share how this strategy can work for your practice. #GoogleAds #DentistMarketing #LocalBusiness #DigitalMarketing