PPC and Google Ads — How does it work?
Google Ads is the most popular PPC platform in the world. It enables businesses to easily launch PPC ads on Google search result pages and other Google properties.
But how does PPC work in Google Ads?
When you create an ad on Google Ads, you’ll choose a keyword to target for that ad and place a bid on the keyword. The keyword is the word or phrase someone will type into Google. Once they search for that keyword, the goal is for your ad to appear as one of the first results.
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