Q23. What is the actual cost per click?
Ans. The actual cost per click (CPC) for advertisers is determined at auction and is not visible, but may be less than your maximum CPC bid. This is because you only pay what’s required to beat the ad rank of the nearest competitor below you. The equation for determining CPC looks something like this: CPC = (Ad rank to beat / Quality score) + $0.01. However, the average CPC can be seen.
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