Suppose you’ve spent almost $30,000 to generate 12,559 link clicks, as in the example above. The cost per click—the CPC (Cost per Link Click) column—is simply the total ad spend divided by the number of link clicks ($30,000 ÷ 12,559). The click-through rate (CTR) for your links tells you what percentage of people who saw your ads clicked them. This helps you understand whether you’re targeting the right audience. The higher the CTR, the more compatible your ad is with the audience you’re targeting. The leads metric represents the total number of potential prospects (or opt-ins) you’ve generated from your ads. This number will be much smaller than the overall traffic because the number of people who opt in or subscribe to your email list is a fraction of the total amount of traffic you’ve sent there in the first place. #facebookadstips #campaigns #advertisingcampaign #facebookadvertising #adcampaign #campaign #facebookads #facebookadscampaign #advertising_campaign #facebookadcampaign #facebookad #adscampaign #campaignad #advertisementcampaign #adwordscampaign #agencylife #advertising #socialmedia #internetmarketing #advertisement #marketingplan #socialmediatraining #marketingguru #socialmediamarketer #adwords #marketingtools #marketinglife #socialmediastrategist #streetmarketing #facebooktips