Understand How Google Real Estate Advertising Works If you’re evaluating Google Ads for real estate, start with a clear understanding of how Google Ads differ from other advertising methods. They are similar to real estate Facebook Ads in a few ways, like the detailed targeting options, variety of ad formats, and even the complexities. However, the majority of Google Ad types that are most effective in real estate are search-based. They only apply to users who are actively searching for real estate-related content. This makes Google Ads ideal for real estate agents and brokers who want to target buyers and sellers ready to transact. It also means the success of Google Ads is dependent on your understanding of keywords because you don’t get the opportunity to add photos or videos to your ad. It’s particularly important to understand that Google Ads can actually describe an extremely wide range of ad types. These include the following: Search ads Display ads Video ads Local services ads Discovery Performance max Shopping However, in the real estate industry, the four primary types of Google Ads that are used are search, display, video, and local services. #googleads #realestate #realtor #Ads