Want to get more people clicking on your Google Ads and turning into customers?
Then you need to follow this two-part plan: one for your ad groups and one for your ad copy.
Ad Groups:
🌠 Relevance: Ensure your ad groups consist of closely related keywords to align your ads with landing pages.
🕵️ Focus: Stick to a single theme within each ad group, emphasizing meaning over the appearance of keywords.
🌞 Dynamic Keyword Insertion: Utilize this powerful feature to match users' search terms with your ad content, enhancing click-through rates. Use a diverse set of keywords, maintaining thematic consistency.
Search Terms:
🌄 Monitoring: Keep a vigilant eye on user search behaviour and ad click patterns.
🆒 Negative Keywords: Exclude undesired keywords to prevent your ads from displaying for irrelevant searches.
⭐Exact Match Keywords: Identify top-performing terms and include them as "exact match keywords" within your ad group.
By doing all of this, you'll make your ads super relevant to what people are searching for, and that can get you more clicks and more conversions in your Google Ads.
#Googleads #Digitalmarketing #PPC