Jehad Jem
Making Money for Local Service Based Business Owners by generating leads through Google Ads | Web Analyst | GA4 & GTM Conversion Tracking Specialist
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January 9, 2024
What Is Paid Advertising?
Paid advertising is a marketing model where brands pay to show ads to their target audiences.
And while paid advertising can also refer to TV or radio ads, most people use this term to describe internet-based ads.
Paid advertisements mostly work on an auction system.Advertisers bid against each other for ad space on platforms like Google Ads or Meta ads.
The platforms’ algorithms determine whose ads are shown and when. Every ad platform has a unique bidding algorithm.
But most consider factors such as the bid amount, ad quality, and user engagement to determine which ads are chosen.
#marketing #paidadvertising #ads
January 9, 2024