What is PPC Advertising? PPC stands for “pay-per-click,” a type of digital marketing ad campaign. A PPC campaign is best suited for a real estate agent looking for high-quality internet leads. These ads are paid, meaning it is not an organic way of finding leads. A PPC ad works best when it comes to advertising in search engines. When a user enters a search term on any search engine, the search engine will have a list of sponsored links at the top. When that user clicks a sponsored link, the advertiser pays a small fee to the search engine. This benefits the advertiser, in this case, a real estate agent, because they only pay whenever a lead clicks on the ad. This is a cost-effective way to get more leads from their real estate ads, especially for brand-new agents. You only pay for the most relevant web traffic rather than paying for all of it. And if you make a sale or gain a client from the user clicking on your ad, then the fee to the platform was worth it in exchange for the business. PPC ads can be used for any real estate business, whether commercial real estate, a real estate agency or a real estate investor. Let's connect Jehad Jem #ppc #ppcadvertising #googleads #ads