Why Marketing complicated..
Marketing doesn't have to be complicated. It can be broken down into three simple steps.
Step #1,
reeling in the attention. How do you get someone's attention? That's the hook. That's your headline, that's your subject line, that's your intro, that's your title. How can you hook them in? For example, get better sleep in less than 60 seconds. That's an example of a hook that people who have sleeping disorders, maybe like, hmm, I should check this out.
Step #2,
keeping their attention.Through storytelling, use of emotions, stats and data, you can keep people's attention and get them to keep reading and continuing forward.
Step #3,
and this is a really important step that a lot of people forget, is converting their attention. Just because you have their attention and they're on your page doesn't mean they're gonna become a customer. You gotta convince them to be a customer. And how do you do that? You gotta tell them what to buy and the benefits and why they should be buying and what other people experience after they bought your product or service and how they can achieve similar results.
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